This is a print ad / key visual proposal for a big telecom company in Romania.

The company was launching a remote control for children and we came up with the idea that some characters don't belong in the universe of children.

We proposed three prints, each one depicting a fight between a cartoon character and a character from the big world.

This one is Sponge Bob vs. Freddy Krueger.

Unfortunately it never got to be published.

Agency: Hyperactive Lowe Worldwide
CD: Bogdan Gheorghiu
CW: Celia Draganoaia
AD: Vlad Macarie
Illustrator: Noper