The Context. One years ago, the internet was caught up in Frakta-mania, and the iconic blue workhorse bag was turned into various things, including clothes, shoes and even underwear.
Frakta backpack. Canadian junior art director Simon Langlois gave his spin on the trend by transforming the carry-all into a handsome backpack—this modified version of the Frakta bag has a roll-down opening and is secured with a clip clasp. This repurposing project is created in collaboration with Montreal-based fashion label Esser Studio—head over here for more images of the Frakta backpack. We think that if IKEA sell this in their stores, it would be a hit. Text sample from designtaxi.com (by Dorothy Tan).