La Corporación de Periodistas y Comunicadores Sociales de Santander realizó el I Seminario de Comunicación y Posconflicto "Historias por contar".
Además de apoyar el proceso de insights publicitarios para definir el enfoque gráfico del Seminario, mi función consistió en proponer las redes digitales en las cuales se pautaría, en qué formatos, los copies y distribuir el presupuesto según los tipos de anuncios.
También, se sugirió la forma de presentación de la información y se asignaron los copies correspondientes para post orgánicos que apoyaran los anuncios. Por último, realizar los públicos para los anuncios en las redes sociales elegidas (Facebook,Twitter y Youtube) y ejecutar toda esta estrategia, es decir, subir todos los contenidos y anuncios a las redes.
Página de CPS: https://www.facebook.com/CPSantander/
Diseñador: Daniel Díaz
Animación de video: Salomón Sánchez
Agencia: SALMAH, agencia de Publicidad.
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The Corporation of Journalists and Social Communicators of Santander realized I Seminar of Communicationand Pos conflicto "Histories for counting".
In addition to supporting the process of advertising insights to define the graphic approach of the Seminar, my function consisted of proposing the digital networks in which it would be ruled, in what formats, you copy the way to distribute the budget according to the types of announcements.
Also, there was suggested the form of presentation of the information and they were assigned copy correspondents for post organic that will support the announcements. Finally, to realize the management of the announcements in the elected social networks (Facebook, Twitter and Youtube) and to execute all this strategy, that is to say, to raise all the contents and announcements to the networks.
Page of CPS: https://www. facebook. com / CPSantander /
Designer: Daniel Díaz
Video animation: Salomón Sánchez
It obtains: SALMAH, advertizingagency.
In addition to supporting the process of advertising insights to define the graphic approach of the Seminar, my function consisted of proposing the digital networks in which it would be ruled, in what formats, you copy the way to distribute the budget according to the types of announcements.
Also, there was suggested the form of presentation of the information and they were assigned copy correspondents for post organic that will support the announcements. Finally, to realize the management of the announcements in the elected social networks (Facebook, Twitter and Youtube) and to execute all this strategy, that is to say, to raise all the contents and announcements to the networks.
Page of CPS: https://www. facebook. com / CPSantander /
Designer: Daniel Díaz
Video animation: Salomón Sánchez
It obtains: SALMAH, advertizingagency.
