Grand Rapids Art Museum Brand Repositioning
Conduit
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Graphic Design
The Grand Rapids Art Museum approached Conduit to help re-align their brand with new strategic objectives, highlighting GRAM’s commitment to inclusivity. A new identity system introduces subtle refinements to the logotype, as well as new type standards, color palette, graphic language, photo library, and messaging platform.

A new brand video captures the spirit of the update, showing GRAM is much more than an architectural landmark. It is a cultural beacon of the midwest.

Video produced in collaboration with Gorilla. Photography by Lance Nelson. Logo by Peopledesign. 
Grand Rapids Art Museum Brand Repositioning
299
5929
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Published:

Grand Rapids Art Museum Brand Repositioning

299
5929
16
Published:

Creative Fields

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Attribution, Non-commercial, No Derivatives

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