"The THRD Space" is a conceptual co-worker space that was developed with the intention of providing a collaborative art space for artists of all kinds to come together, mingle, exchange ideas, processes and create collectively.
A logo, colour palette, potential business card as well as two advertising campaigns were developed for the same.
The main goal was to put across a consistent range of emotions or behaviour, colours and visual language that defined the brand identity. For this particular brand I saw fit to use a language that was fun, young, vibrant and pop!
Process: Developing the Brand Core, the name and logo and the colour palette.
Business cards designed to be the primary evidence of the visual language.
A launch campaign was designed to get the brand out there to potential customers.
To immediately catch the eye of the main target audience i.e. artists, I used "flyposting", a basic Guerilla Marketing tactic.
A tactical campaign was also developed keeping in mind the current events of the time.
As this was around the time of Trump's election, I couldn't see anything more fit than that for the tactical campaign – something current that also allows for selling the brand. Still sticking with the brand language of fun and pop, this satirical poster was an attempt at the same.
An overview of the visual language that tried to emulate the words "fun, young, vibrant and pop".
