COCA-COLA E-COMMERCE

We have been invited by Coca-Cola Brazil to create a packaging and design experience for its new e-commerce. 

For the packaging, we got inspiration from graphic elements found in the transport system and mail package boxes, using micro corrugated cardboard to appreciate the bold & simple principle of the brand. The Unboxing Happiness concept was born with the objective of transforming the simplest moments into special ones. Emphasising the Coca-Cola bottles that, through a purchase journey with emotional experience, have gained personalization and exclusivity. Through the choice of simple materials we also helped reducing the environmental impact. More than just packaging, a memory.



@pharusdesign / pharus.com​​​​​​​
Coca-Cola E-commerce
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