MICHAEL KORS – LUNAR NEW YEAR 2017
Michael Kors approached me to work with their in-house design team to develop
and design the brand's 2017 Lunar New Year digital campaign. The campaign
includes a series of 9 hand made papercrafted feather filled photographs and a video,
both featuring a Michael Kors capsule collection. The Michael Kors team used the
feathers, having them directly translated and reproduced, to inform their flagship
store's window displays throughout Asia and in London.
and design the brand's 2017 Lunar New Year digital campaign. The campaign
includes a series of 9 hand made papercrafted feather filled photographs and a video,
both featuring a Michael Kors capsule collection. The Michael Kors team used the
feathers, having them directly translated and reproduced, to inform their flagship
store's window displays throughout Asia and in London.
Stills
Creative Direction: Michael Kors
Art Direction: Nicole Licht & Michael Kors
Design, Props, Styling: Nicole Licht
Stylist Assist: Melissa Deckert
Photography: Brad Bridgers
Video
Creative Direction: Michael Kors
Director, Art Direction, Props, Styling: Nicole Licht
Video Production: Rare Icons
Editing: Offsite Productions
Color Grading: Shawn King Color
