Reevèr - Personality rules
commercial for italian textile company Carillo
SQUARE. CIRCLE. TRIANGLE.
A mirror room. Dancers dressed in black that disappear in the background.
Shapes that magically multiply in caleidoscopic spinning visions.
Hidden bodies revealed by the floating of multicoloured textures.
Some pics selected from the storyboard.
ABOUT THE PROJECT
Mosaicoon asked So What to direct this commercial for Carillo, an italian textile company for the launch of the Reevèr collection.
Their first idea was to make the fabrics dance and we interpreted the project exploring concepts such as illusion and magic borrowing visions from the Czech Black theatre.
CREDITS
Client: Carillo, Agency: Mosaicoon, Direction: So What, Coreographer: Davide Zimey, Storyboard: Yassmin Yaghmai
Music: Inti d’Ayala Valva, Special thanks: Studio Nebula and Noidea Lab for the location “Caleidoscopio”, Antonella Maggio and Emilie Bonnin
