I was approached for this project by the lovely people at Hey Cookie to create their brand identity, because their homemade cookies had grown so much in popularity, that they needed a brand to reflect their new found success.
The new identity needed to be friendly, warm, light hearted, and above all portray all the love and care that Hey Cookie puts in to each fresh new batch.
It was decided that each cookie flavor should have it's own unique expression, so we made a brand that could easily transform itself without losing its core characteristic...and in the end, we got a big happy cookie family! Each flavor had a unique look and personality to them.
In terms of deliverables, this project also demanded a wide array of packaging options. A small general packaging (1-4 cookies), the "Batch Box" (for 18 cookies), and a gift can (for up to 10 cookies). The people at Hey Cookie also expressed the desire for their packages to stick close to the hearts of their clients, and serve as sort of collectible item to them. So each flavor had its own package design, in all three sizes, and we created a couple o special holiday variations as well!
Overall this was a wonderful project to work on, and I hope that it shows on the final design outcome! I would love to read what you thought about it in the comments below. And if the mood strikes you, ahead and treat yourselves to a cookie! Cookies are awesome! :)