The book “To Be Unique”
We live in a world where screens are constantly reformulating our experience of reality. Nowadays everyone has the same phones and follows the same trends. We have entered into a close relationship with the digital and have lost individuality.
So what is truly unique in the modern world?
This project turned into an exploration of individuality in our screen society. It started for me as a research of the force that accidents carry within them, which later led me to understand that this force can create unique things.
I was examining how a human failure can add individuality to identical manufactured things.
I decided on the final project spontaneously, after I broke my iPhone 6.
For this book, I have collected 666 cracked iPhones. Number 6 by itself represents incompleteness or imperfection, both of which are intrinsic to humans.
Screens were numbered in the order in which they were found, and then randomized. Since the main object of my work turned out to be the iPhone, the decision was to make a book similar to the iPhone 6’s package and identity.
Book cover
Some spreads of the book
Some of the iPhone's broken screens. I've collected 4,5,6 and 6 plus iPhones
Broken iPhones
Exhibition stand of the book “To Be Unique”.
It consists of two parts - the book stand & iPhone's installation.
The installation shows a part of my collection and serves as a reference to the book.
The installation with my business cards on top
