Industry / Location
Grocery eCommerce Platform / Winooski, VT, USA
Scope of Work
Communication Analysis / Communication Design / Visual Identity /
Print Design / Web Design & Development
MWG has reached a point in development, where growth overshadowed and diluted the ideas and values that guided the company for the past years. Moving forward, catching up to the younger players and even more so: surpassing their communication, requires an approach that strays away from spontaneous product-centric communication and kick-starts a process of becoming a brand.
The research effort lead us to reposition the brand and provide behavioral guidelines establishing MWG as the pioneer they had always been.