OTTO Brand Lab's profile

Curtis Institute of Music

CURTIS INSTITUTE OF MUSIC

Helping to extend a 100-year legacy well into the future, we realized
the new Curtis brand and established a voice for the 21st Century.


The core identity for Curtis consists of a series of six musical “C’s”. The focus on the first letter of the Curtis name helps
the organization to raise awareness. The full system is bold and refined, helping the organization to be remembered and
to cement their place as the cornerstone of music.


Creating a tagline that captures 100 years of talent was a daunting task. From Leonard Bernstein to Lang Lang, future masters of classical music have once-in-a-lifetime musical exchanges at Curtis.


Construction Scrim for Lenfest Hall. Lenfest will be the future home for students and the crowned jewel of the new Curtis.


Curtis.edu serves many audiences: Students, Alumni , Donors, Patrons and the general public. We took this challenge as an opportunity to create a site that set Curtis apart from all other Classical Music schools, capturing the mastery and spirit of the school, while making the site deep and easy to use.
Curtis Institute of Music
Published:

Curtis Institute of Music

Helping to extend a 100-year legacy well into the future, we realized the new Curtis brand and established a voice for the 21st Century.

Published: