Marketing für »Rebuild Palmyra?«
Palmyra. Probably the most beautiful ancient setting of Syria, becomes the sad example of a threatened World Heritage Site. In recent years, the terrorists of the Daesh destroyed the formerly magnificent ruins. The exhibition "Rebuild Palmyra?" narrates this tragic story and asked, among other things, how we should deal with the destruction of the cultural world heritage. A poster series was supposed to announce the exhibition and do justice to the sensitive topic. The exhibition was developed in cooperation with the »Office for Schools, Education and Science« of the city of Konstanz.

Due to the saturation of public space with advertising motifs and slogans, it is becoming more and more demanding to have targeted communication aspirations. To aid in the urgency of destroying cultural assets, the decision fell on a sarcastic and provocative basic tenor on the exhibition posters. Language as well as image selection should elicit an immediate emotional response - an attached expert quote contextualises the provocative exclamation on a reputable level.
There were two categories of posters. The first-order posters launched the startling motifs of exhibition marketing: on the one hand, the provocation of the cynical sentence „Finally, something is happening again in the Middle East!“ Proclaiming destruction as entertainment; On the other hand, a question directly related to one's own world of life. "What if it were the cathedral of Konstanz?“
The second-order posters had people directly affected by the conflict speak out, citing them in a typographic gesture.
Two meter high wooden cubes were developed for the inner city of Constance, which were printed on a large area and placed at a total of three locations in the city. The outer shell of the cubes showed photographs of the tomb of »Elahbel«, which once stood in Palmyra and was blown up in 2015 by the so-called Islamic State.

The cubes made this destruction visible in an abstract way, in which they broke themselves in a long-term choreography consisting of eight phases. Every fragment that broke out of the cubes released new surfaces that summarized the history of Palmyra.

On the one hand, the cubes functioned as large advertising spaces for the exhibition; On the other hand, they formed the content prologue to the exhibition - thus, it was possible to ensure that the visitors did not enter the exhibition entirely ignorant.
Marketing für »Rebuild Palmyra?«
1
66
0
Published:

Marketing für »Rebuild Palmyra?«

Marketing for the exhibition »Rebuild Palmyra?«
1
66
0
Published: