India is all about festivals and gifting during festive season. The packaging have the following characteristics
such as elegance, minimal, classic, opulence, colourful, quirky and hand-drawn feel. With the idea of gift range standing out at the shelves and it will work as a surprise element for the person purchasing the gift boxes and also for the one at the receiving end, the color palette has a mix of bright & bold Indian tones. The project of designing the packaging range took more than 60 days and several approvals from the product team head
of the vertical. The motifs were hand-illustrated by in-house illustrators and also re-sketching of motifs took place which were in the archives and were around 15 years old.
Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing apparels, jewellery, furnishings, fabrics and ethnic products handmade by craftsmen across rural India. With over 250 stores across India
and around 10 stores overseas, Fabindia is the number one retail selling company in India.
