REV is a branding project for a fitness center opening in the new Madison Center building at 5th & Madison in downtown Seattle, WA. This project involved working in collaboration with the Schnitzer Group and the Washington Athletic Club to create a secondary brand that would fit with the Madison Center ideals and aesthetics while maintaining the WAC name. It began with a generic name FitMC, but after discussing the lack of enthusiasm for the name in my first meeting with the CEO, Marketing VP, and Director of Athletics, the idea of re-launching a previous brand idea with a new look was born. The new brand would 'rev'-olutionize the idea of downtown lifestyles. A fitness center where you live, run by industry leading professionals at the WAC.
Original logo mockups
REV re-boot mockups
Final 3 mockups
Final logo
Color palette that worked with Madison Center
Interior design palettes
Merchandising mockups
Front desk rendering including REV backlit sign, digital display, and glass door treatments
Fitness center rendering with wall wrap, and logo on equipment
Exterior with see-thru window graphic
Backlit front desk wall-sign 3d drawing
Glass entry door logo treatments drawing
Backlit front desk sign elevations
REV Branding
1
32
0
Published:

REV Branding

1
32
0
Published:

Tools