Fairfax Egg Bank – Clinic Partnership Brochure
The initial task was to design company’s brochure, aimed at patients – mainly females in the 40–50 age range as well as same-sex couples seeking donor eggs for IVF treatment. Additionally, the client wanted to distribute brochures to clinic owners and to clinicians during medical conferences.
They envisioned a brochure that is unique and memorable in design yet functional and is informational and easy to navigate. They wanted to keep it modern but without too ‘sterile’ feel.
During our initial conversation, we realised having only one brochure targeted at patients and clinicians would not work as each group needs different information. We decided to design two separate brochures to bring as much value as we could and make the decision process easier for each group.
