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    Extending the current visual presence of KAPANA. Based on an existing logo with no applications we developed an identity that will promote the di… Read More
    Extending the current visual presence of KAPANA. Based on an existing logo with no applications we developed an identity that will promote the district as a major city break destination, both nationally and internationally. Read Less
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Kapana Creative District - Visual Identity
Client: Plovdiv 2019, European Capital of Culture
The Task:
To extend the current visual presence of KAPANA. Based on an existing logo with no applications, develop an identity that will promote the district as a major city break destination, both nationally and internationally.
The Catch:
KAPANA is a creative district in the making, so it still cannot promise the full experience you can expect to discover in similar districts around the world. Nevertheless, it is a place where one can entertain themselves and find inspiration.

The Solution:
Turn the disadvantage into a key brand identity. You can be part of the making and the shaping of the district and its identity by implementing your own ideas, or if you prefer, you can just enjoy it. You can either be a spectator or a participant. It’s a playground. There are no set rules.





Team:
Client: Plovdiv 2019, European Capital of Culture
Maxim Ivanov - Art Direction, Concept, Creative Direction
Rosina Maystorova - Creative Direction, Concept, Copywriting
Vassilissa Ivanova - Strategy, Concept 
Joro Panchev - DOP 
Dimitar Gramatikov - DTP 
Kaloyan Dimitrov - Music, Sound Design 
Pavel Pavlov - Video, Animation