Project Introduction
Harbin Beer is already the most popular Chinese beer brand in Chinese young people.
So Harbin Beer decided to turn the walls of the Nanjing subway station into graffiti to promote the latest TVC of
Harbin Beer. All the elements in graffiti pic are from the Harbin beer TVC like horse，dragon and product.
The whole concept of graffiti wall is Do Something Fresh Together!
Brand: Harbin Beer
Agency: BBH Shanghai
Art Director: Curiousboy
Graffiti Writer: StanL.X&Curiousboy
Productor: Ken Wang
Photographer: Cathy Ye
Film Director: Kytoon Studio
THE GRAFFITI IN SUBWAY
THE MAKING OF
Graffiti writer: Stan L.X
Graffiti writer: Curiousboy
Graffiti writer: Sue Sun, Curiousboy, Stan L.X
THANKS FOR WATCHING!
