What The France - Brand Identity for Le Bureau Export

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WHAT THE FRANCE

The finest music made in France

Branding, Art Direction & Graphic Design
for Le Bureau Export

I have been commissioned by Le Bureau Export to create the brand What The France’s graphic chart.

Le Bureau Export’s mission for over 20 years has been to accompany key players in the music scene in their international growth; all of this with the help of 4 offices in Germany, United Kingdom, USA, Brazil and the main one being in France.

In 2017, Le Bureau Export decided to create the brand What The France, as a tool to promote French music on streaming platforms with playlists made from 100% “Made In France” music. Without any restrictions in genre, the concept is to promote the French’s production “know-how” from the past, today and the future.

I then had to create the logo for this new brand as well as the entire graphic chart which will be used as promotion for the launch. I designed the covers on the streaming platforms, the press kit and the website.