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2017 Harbin Beer Summer TVC

Curious Boy
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harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
两年前“一起哈啤”大概念的问世，到如今哈啤成为“最受中国年轻人青睐的啤酒品牌”，一路关注年轻人文化，创造各种新的可能！
我们发现，虽然日常生活无聊乏味，但这世界充满惊喜。老朋友不仅要常约，更要一起做点新鲜事，寻找生活的新鲜乐趣。
提倡一种更酷的生活态度：做点新鲜事，一起哈啤！
2017年夏季 哈啤全新夏季广告片
说唱改编《敢问路在何方》踏上超前卫“取经路”，老歌新唱玩嘻哈.

Two years ago, “HAPPY TOGETHER” was Harbin beer’s slogan, we all the ways to focus on Chinese young culture, 
to create a new possibility! Then Harbin Beer is already the most popular Chinese beer brand in Chinese young people.
We found that while everyday life is so boring, but the world is full of surprises. 
Old friends not only to covenant but also wanna do something fresh, looking for a life of fresh fun. 
To promote a cool way of life: Do Something Fresh, Happy Together!
2017 Harbin beer brand new summer TVC commercial:
Rap adaptation "dare to ask where the road"
Set foot on the avant-garde "take the journey to the West", old songs into hip hop style

Agency: BBH Shanghai
ECD: Yinbo Ma
CD: HaoXi Lv
Art Director: Curiousboy
Copy Writer: Rex Feng
Productor: WeiSian Lee
Production House: Film Mate
Film Director: Roman Jirnihd
KEY FRAME
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
MAKING OF 
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
harbinbeer commercail tvc bbhshanghai Advertising animation Film mchotdog shanghai beer
2017 Harbin Beer Summer TVC
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Shanghai, China

2017 Harbin Beer Summer TVC

Two years ago, “HAPPY TOGETHER” was Harbin beer’s slogan, we all the ways to focus on Chinese young culture,  to create a new possibility! Then H Read More

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