A project by Diego Grandi with Pietro Sedda
for Republic of Fritz Hansen
Photography: Giuliana Tammaro
For the re-launch of the Grand Prix chair designed by Arne Jacobsen in 1957 in its original version with wooden legs, Fritz Hansen invited Italian designer Diego Grandi to develop a project using the iconic piece of Design. To do so, Grandi involved tattoo artist Pietro Sedda that celebrated its authenticity by writing a story directly onto its “skin”. The lines evoke the grace of a human body and for this reason the idea it’s been to look at it like a body enhancing its peculiarities with an intimate, indelible, enduring sign.
For this project I have been responsible for the Photo Shoot portraying the “Behind the Scenes”, building an alternative narration for the independent press.
Set up of the exhibition at the Republic of Fritz Hansen Flagship Store in Milan, Italy.