Gruen, season 8, is back to find out why we buy what we buy. And why the ads on the side of our internet browsers want us to buy more. Will, Russel, Tod and a team of new and familiar faces return to deconstruct our vast landscape which gets freakishly sophisticated every year we find ourselves around the Gruen desk.

Expect our panel of experts tackle topical and international stories, as well as marketing and spin from the sublime to the ridiculous, to the utterly everyday. No topic is too big or small, too stupid or too serious to escape the Gruen treatment.

I joined Will, Russel and Tod as an expert panel member during Season 8, episode 4. With the highlight being invited back to the season finale, episode 10 covering a topic dear to my heart - Socially responsible brands aka 'brand trying to be nobel'.