Hypnoshine CGI Animation
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Hypnoshine
(Art Direction, Animation, CGI)

DESCRIPTION
FENDI’s Hypnoshine sunglasses are the ultra-modern collection by the maison, the name takes cue from the innovative design features fluid, graphic lines, full of both sophistication and a hint of whimsicality.

#FendiHypnoShine CONCEPT
To introduce the Hypnoshine sunglasses collection we created a swirling, wacky and surreal video.
Fluctuating optical illusions and whirling waves of colour spiral, Infused with the idea of gravitational waves in space, the animation is a vivid vision of hypnotic eyes, mirrors reflecting shapes and drifting liquids.
Moving in a kaleidoscope of colours and a symbiotic rhythm with each other, the shapes and patterns move around the sunglasses, highlighting the dynamic, sleek and contemporary design.
STILL FRAMES FOR PRINT AND SOCIAL USE
CREDITS:
Art direction: FENDI Roma
CGI, Animation and postproduction: Ditroit
Property of FENDI srl, all rights reserved