Social project for Fondazione Umberto Veronesi
#brachallenge
To spread the topic of breast cancer prevention we developed, for the italian Umberto Veronesi foundation, the BRACHALLENGE social campaign. A famous italian show girl invited all women to follow her and publish the own picture, on the social network, with the bra over the clothes, using of course #brachallenge.
The idea had a huge number of followers, women, entire company and even a famous bra brand, Lovable.