The following logo and branding designs was created for a freelance client - Embassy Suites Hotel in Portland, Oregon.
OVERVIEW
The design was inspired by the mountainous landscape and the name "Cascadia" comes from the "Cascade" mountain range, located in the region.
Portland is known for its many bike and hiking trails, microbreweries, and gluten-free dining. The organic, adventurous lifestyle can be seen in the logo, branding, and color selections.
After presenting several different concepts, the team decided on two logos - one for the hotel lobby, known as the Cascadia Market and the other for the bar and restaurant. The market provides hotel guests with a quick grab n' go meal option to get them back out enjoying the hip and creative culture of Portland.
