Brief
The task was to create a logo, brand identity and packaging for a sanitary napkin brand, Titlee.
Tone
The identity and packaging of the brand were created with the idea of lending the brand its own unique voice and appeal that would be recognisable and easily identifiable.
An emphasis on: FRESH, ACTIVE and FREE.
Challenges
To create a unique form of a butterfly as well as colours for the packaging that would visually help set the brand apart from its competitors.
The design of the logo and the particular typeface chosen did not suitably represent the intended and desired tone of the brand. The entire logo did not have or hold any weight on the surface of the package and have not been used further in the project.
A different icon and typeface were chosen for the packaging.
A different icon and typeface were chosen for the packaging.
This project was done under the guidance of- Dorin Burh (Senior Art Director), Ashish Mridha (Senior Art Director) and Madhura Chakravorty (Senior Copywriter)- during an Internship at Monkey Wrench Communications Pvt. Ltd., Kolkata.
