Campaign: Beto For Senate
Logo Design
Responsive Web Design
Early terrible paper/pencil sketches of logo.

Early colored sketches of logo. I was real big on the black and white. I remember showing various people the early black and white sketches and almost everyone telling me "It needs color" or "shouldn't it be red or blue?". These were the logos I presented based on the feedback I had received. In the end, I trusted my gut and showed the black and white version after these which the campaign was immediately drawn to and ultimately went with. *NOT USED IN CAMPAIGN
Button / Sticker Designs *NOT ALL WERE USED IN CAMPAIGN
Check out these featured publications for insights on the Beto for Senate branding process:

LabourList (UK) - How we can learn from Beto O’Rourke’s campaign design - November 8, 2018

Dallas Morning NewsFonts and Leading on the Campaign Trail - November 4, 2018

Type MagFonts and Leading on the Campaign Trail - October 27, 2018



Campaign: Beto For Senate
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Campaign: Beto For Senate

Logo, Responsive Web Design, Branding, and Various Materials for the Beto for Senate campaign: http://www.betofortexas.com
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Creative Fields