What is art 360°?

ART 360
° is a diploma project which unites art and new technologies. We've recognised that this concept would entertaining and educational as well. Our goal was not only to create a few VR videos, but also to produce the identity and application. 
the problem
There are lots of museums all over the world and each is interested in popularization of its collection and spreading the amount of visitors. Virtual reality is a new media, consequently it's a new languge which is understandable for young generation. We offer a new option to interest the possible target audience for every museum.
​​​​​​​

The concept
The main idea of the project is to create an illusion of penetration into a piece of art. To achieve this effect we choose one or several works from the museum collection made by one artist. It is a modern interpretation of classic art. We specificly selected three artists with absolutely different styles to demonstrate all the possibilities of visualization in virtual reality, from abstraction to realism.

victor vasarely
One of the pioners and well-known artist of op-art. The most famous artworks are in black and white, so welcome to his chromatic world.​​​​​​​

Yakov Chernichov
The soviet architect and artist began his career in the beginning of the XX century. He made a few books with the sketches of futuristic buildings which would never built in future. We chose sketches from his book and made it alive as a consructivist city.​​​​​​​

petronella oortman
In the end of XVII century the wives of the rich nobles had a quite exciting hobby: they created the exact copies of their own houses called the doll-houses. We created a misteric story of the lost soul which is doomed to roam in such a doll-house. This story is looped and has no beginning and no end.​​​​​​​

how it works
It was also made Google Cardboards which were branded for each artist and a prototype of the app. In the application user can choose the way of viewing the videos (with or without the VR gear). After watching the video the one can read some information about the artist and the artworks and also about a museum in which collection the artworks are.​​​​​​​

in detail
Some static renders from all  the locations.

thank you for watching
ART 360⁰
958
14,228
9
Published:

ART 360⁰

ART 360° is a diploma project which unites art and new technologies.
958
14,228
9
Published:

Creative Fields