Becker is a company that produces dairy products in Santa Catarina, Brazil. They had been using their visual identity for 17 years and were looking to update for something more playful and young.
This project was part of a program from SEBRAE - an institution that supports the development of small and micro companies in Brazil - to provide free design services to update small businesses' visual identities and the packaging of one chosen product. The program intended to give businesses a better opportunity to position themselves in the competitive market and engage with their target user more effectively. The program ran from 2015 to 2017 and helped many companies thrive and expand.
