This booklet was created for Steelcase Asia Pacific. Downey Creative oversaw the entire process, and designed this lookbook from start to finish. This included choosing the photography; designing the layout; picking out the paper stock; overseeing the printing; and even choosing the thread for the binding. Steelcase' goal for this piece of literature was to inform the architecture and design community of the broad, new range of fabrics they carry, highlighting qualities such as sustainable production, durability, and ultimately beauty. In the design, this was done with a great deal of imagery— both full spread close-ups and in-context shots of furniture in homes and office spaces. The written narrative was minimal, allowing for the actual products to speak for themselves.