The Mood of the design concept is based on the ethos of the Hotel. The relationship between human and nature and how they interact with each other within the hotel. Spaces like their rooftop bar, Flora have vines and plants decorating the space, giving the space an organic feel. Their speak easy bar, Many Thanks has a wooden door that is painted red and uses refined marbles and premium leathers, crafted leathers to give the space life.
My Consumer would be a millennial businessman, into sneakers and traveling. Big, fancy hotels aren't a draw for them in cities like Portland. The "home grown"/"close-knit" feel is what is drawing him to this hotel and experience.
The Brand colors are staples colors for the brand, Nike. The names were updated to reflect the project and and speak to the city. For example, "Volt" was renamed "Ground Kontrol", a local shop in the area the hotel is located; and "Infrared" is renamed "Redline" to reflect the Trimet Public Transportation system.
The Seasonal colors reflect colors not used universally and more specific to the specific time period and project. Again, the names reflect the Project and city. Colors like Will, Donavan and Nato reflect names of the board members of the hotel. Colors such as; Red wine, Absinth and Saxy Gold speak to the are names based on drinks and elements representing the bars. While Forest Grove, Hood Blue and Light Clay play to natural elements in Portland like Mountain names and natural plants.
The Human color way is the 1st of 3 shoes in a series called the Human Nature Pack. The shoe colors and materials would feature more human elements and colors on the shoe. The pinot Noir and Red wine colors speak to the drinks that would be served in the bar, the Marble aglets would speak to the bars countertops. Materials used would be a Synthetic Leather with a pearlescent blue finish to give the shoe an effect that would only be noticed up close. The tongue would feature a golden embossed label to again speak to the bar.
The Nature Shoe is the 2nd of 3 shoes in the Human Nature Pack. This shoe speaks the Nature side of the space. The Upper would feature a textured light green premium leather and a dark green leather swoosh. The Tan quarter would be a microfiber suede and the tongue would be a synthetic leather to feel like an aged, vintage leather with a woven label. Also the toe box speaks to the Nature with a custom leaf like printed mesh with a PU finish for texture. It also speaks to bringing old references and new representations that the hotel has because the original Air Force-1 had a mesh toe box, not the perforated toe box that we see on all AF1's now. The aglets would be changed to wooden tips to play on the story of nature again.
The 3rd of 3 shoes is the Human Nature. this shoe combines elements from both shoes and tells a combines story and how the two meet in one space. The synthetic White upper would be applied to this shoe from the Human but the swoosh and toe box would be the premium dark leather from the Nature shoe. Also the toe box would have an upgraded toe box with a new custom synthetic leather but playing with the leaf pattern embossed on the leather. Also the leather from the tongue on the Nature shoe would be placed on the heel versus the tongue like before. On the AF1 high, the straps are removable so the shoes will feature alternate laces from other shoes in the pack as well as laces.
