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    Objective: Ubiquitous, convenient, and playful — that was our goal for relaunching the “Morning Star”, a popular TV contest in Russia during the … Read More
    Objective: Ubiquitous, convenient, and playful — that was our goal for relaunching the “Morning Star”, a popular TV contest in Russia during the 90ies, into the internet. Aimed towards the young talents and their parents, the contest should allow contributing videos and competing in various nominations. Both high-profile judges and the website users may take part in selecting the best. Solution: Developing a comprehensive solution required from us comping up with a powerful branding and promo materials, as well as developing robust contest mechanics and easy to use front-end, accessible on any device. The logo, the promo materials and the main website’s user interface — all breath energy, joy, celebration and friendship — the very qualities the client wanted to the product to evoke in the users. System design is based around a robust CDN platform that manages video hosting and delivery, while contest mechanics allow users to take part in the various competitions and vote for the videos they like. Results: The project became an immediate hit among the younger audience of the web and their parents in Russia. Anyone could have taken part for free, accessing the contest was easy, the process was fun and the whole solution highly entertaining and genuine. Read Less
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