The evolutionary character of changes in the Radio Zet logotype and graphic system were based on conclusions that arose from our analysis of the brand identity's history. The effect of our work is a new sign which includes valuable graphic solutions from the previous Radio Zet logotypes. The visible change we introduced into the system is the transformation of the droplet shape into a new form.
The key step was creating a graphic system which would answer the needs arising from market changes and new grounds of branding for the ZET brand. Ultimately we established a visual system whose components can be easily assembled to achieve desired effects.
Creative Direction: Robert Mendel, Jacek Walesiak
Art Direction: Robert Mendel, Jacek Walesiak
Graphic Design: Robert Mendel, Jacek Walesiak, Marta Czuban, Michał Małolepszy