CCTV9 2018 Channel Rebrand
當這個世界已經失速至看不到時間,我們用紀錄片看見時間。 
去年以金磚六國為根基、中國導演賈樟柯監製的電影「時間去哪兒了」上映,全片從各角度刻畫發展中國家共同的提問,我們的世界,時間都去了哪裡?
當工商數字、經濟產值席捲生活,如何記錄時間在文明中留下的痕跡?JL DESIGN 將 CCTV9 記錄頻道化為「時間的記錄博物館」,紀錄片是真實世界的時光反射,描摹文明的分秒軌跡。

When time seems to pass quickly and everything’s a blur, we freeze time through documentaries. Last year, Chinese director Jia Zhangke produced the movie “Where has time gone?”, a BRICS co-production that look at the development of China from all angles and ask the question, “where has the time gone in our world?”
When industry statistics and economical indexes become part of life, how do we record the passage of time that has impacted civilization. JL DESIGN turns CCTV9 documentary channel into a “museum of time”, documentary being a true reflection on society, depicting our civilization through time.
Package Design 頻道包裝
頻道包裝的概念是由不同視角的稜鏡開合與翻轉,提引出真實觀點的意象,在多層次交疊與延展的動態間,反映出記錄頻道的深厚蘊含。
For the channel package design, the glass installation shows moments of time and reflects different perspectives at different angles. The moving images reflect time and how the glass installation as a whole form a bigger picture.
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Credits
Creative Agency: JL DESIGN

Creative Director: JL 羅申駿

Executive Producer: Angela Moo 巫安琪 
Head of Project Management: Chiaying Tsai 蔡佳穎
Project Manager: Jerry Fang 方宜正 
Art Director: Ming Hsien Sha 沙明憲, Lance Wei 魏良恩
Designer: Peter Kienetz, Julian Chen 陳安

Music : A-Len Yue 余佳倫 (MUSDM)
Sound FX : 小飛俠 & 楊子霆 (MUSDM)