It’s one of the most famous pieces of art, recreated in today’s world or
worse yet… in today’s wars. These pieces replicate Guernica in the modern
day, exhibiting the tragedies of two wars happening today. They are urging
people to pay attention to them just as they’d pay attention to Picasso’s
masterpiece. They showcase the fact that we pay attention to wars that
happened in the past, through an artist’s eye, but we fail to create
awareness on similar criminal acts of today. Each piece is an invitation to
learn more about these wars and take action.



Agency: Marketway/Publicis Cyprus
Client: Red Cross Cyprus
creative director/art director: Alessio Criscuoli
illustration/digital artist: Giuseppe Truscelli
RED CROSS: THE GUERNICA PROJECT
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