MArudesha : Branding & Packaging Design
Rajasthan is the 'Land of kings'. They ruled over the city, people, finance and their palace. In today's age, everyone wants to feel like a king, and that's what I decided to go ahead with. The prime focus of the packaging is based on palatial forms and colors, which directly connects to the consumer on the royal and premium level.
PROJECT OVERVIEW
This Project's aim was to design packaging by considering concept of Indian Wrapping techniques.
Leather products of Rajasthan are very famous for their amazing craft work all over India. So I decided to design an interactive combo set for leather products(wallet and keychain).
ABOUT THE BRAND
MARUDESHA promotes age-old leather craft of Rajasthan and present it with royalty. They also provide artisans a space, employment and at the same time give them necessary input to keep up with the traditional design methods.
BRAND LOGO DESIGN
Inspiration was taken from the famous architecture of Rajasthan influenced from Mughal art.
PACKAGING DESIGN
All the brand products like wallets, keychains, sandals, bracelets etc. are handmade and well designed by skilled individuals using the finest chrome tanned full grain leather. This material has tremendous strength and durability with natural texture. It us widely recognized as the the best and highest-quality leather.
In this Project, the packaging was designed for wallet & keychain premium set.
ABOUT THE DESIGN
Outer shape around the logo was inspired from the architecture of Rajasthan which is influenced from Mughal art. Opening gives you the feel of entering from the doors of a royal palace of Rajasthan. Design on outer flaps is called as 'Mandana Art'. It is mostly painted/handcrafted on the doors of houses in Rajasthan.
PROTOTYPING : PACKAGING EVOLUTION
MEASUREMENTS
Thank You !
