Branding for a veteran-owned nutrition supplements company

For the Warfighter in All of Us.

I was brought on to assist in rebranding and creating a new line of packaging for a growing fitness nutrition company with the goal of establishing a more commanding visual presence in the market.

UXO Supplements is a veteran founded company with a mission of providing the world with the cleanest and safest supplements in the industry. With the hardline structure of the military and the ultra-clean formula of the product, we sought to maintain beautiful, clean aesthetic while maintaining a strong and rugged vibe commonly associated with the military.

Since rolling out the new branding, UXO has seen great feedback from retail locations and customers alike. UXO Supplements continues to grow and embrace their bold identity.