Apothecary is a general store for modern times; specializing in niche, break out, and hand crafted products for all manner of needs such as: home care, food, and personal grooming. The store is focused on finding the best natural, and locally sourced products that people can’t live without.

The goal with branding Apothecary was to create an identity that represents the idea of “the modern general store.” The hitch with being hyper-modernized is that the name of the store “Apothecary” and “general stores” are ideas of a bygone era. It is for this reason that we attempt to achieve a “modern-retro,” or “rustic” feel when creating brand touchpoints for Apothecary off Main.

Apothecary off Main will never be seen as an outdated concept as the goal is to take the best parts of the modern and the rustic and bringing them together.