2010 DESIGN INDABA EXPO
The Design Indaba Expo annually showcases the best of South Africa’s creative products. Taking inspiration from our country’s sports fanaticism, particularly apparent the year we host the World Cup, we developed a campaign to find South Africa’s first national Creative Team. Hundreds of South Africans tried out, but the winning team members were only announced at the Expo where all the entries were exhibited. Taking cues from sports imagery, the entries’ gallery space took the guise of a stadium.