Rockoko Shoes Spring Summer 17 Collection - 'not a making of'
(Art Direction, Photography)
Fendi brought a modern-day Marie Antoinette to life in knitted sock boots, reminiscent of 18th-century fashion style.
Fun, colourful and dramatic, the range was reflective of Antoinette’s personality (she who was known for her extravagant ways and vivacious aura).
Karl Lagerfeld described the collection influences as 'floaty, Capodimonte (the Neapolitan porcelain figurines) and the Petit Trianon (Marie Antoinette's hangout in the grounds of Versailles).
This was - not - a making of but a photographic project that exalted the different souls of the Rockoko collection:
Through a research among several suppliers we selected the most characteristic features: from the upper to the assembly, to achieve a super cool electric, surgical, visual impact!
Art direction: FENDI Roma
Photographer: Pilmo Kang