Debenhams promotional Door drop - 6 page gatefold
Promotional Door drop for new store opening

The brief to create a 6 page gate fold to create awareness to the area of Stevenage that a new Debenhams store is opening.

This door drop was to be created from scratch not to be based on previous designs as the new store is the first part of Debenahms redesigned a new modern look for the brand and new store experience for customers.

Using images from the Autumn Winter shoot i created a more editorial layout that also worked when the pages folded in promoting the different departments and food offers available in the new look store.

A print run of 65000 was printed and distributed around Stevenage as well as printed billboard ads that were located near the store on roadside and the main the rail station.
INSIDE DOOR DROP SPREAD
OUTSIDE DOOR DROP SPREAD
48 SHEET BILLBOARD - SHOWN 3 WEEKS PRIOR TO STORE OPENING
48 SHEET BILLBOARD - SHOWING OPENING WEEK AND TWO WEEKS AFTER
PHOTO OF FINAL 48 SHEET BILLBOARD AT STEVENAGE TRAIN STATION
Debenhams promotional Door drop - 6 page gatefold
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Debenhams promotional Door drop - 6 page gatefold

High Fashion door drop for a new store opening.
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