Promotional Door drop for new store opening
The brief to create a 6 page gate fold to create awareness to the area of Stevenage that a new Debenhams store is opening.
This door drop was to be created from scratch not to be based on previous designs as the new store is the first part of Debenahms redesigned a new modern look for the brand and new store experience for customers.
Using images from the Autumn Winter shoot i created a more editorial layout that also worked when the pages folded in promoting the different departments and food offers available in the new look store.
A print run of 65000 was printed and distributed around Stevenage as well as printed billboard ads that were located near the store on roadside and the main the rail station.