Al Ain Water - Colours of The World | Activation, Packaging Design, Instore POSM
The Colours of the World Campaign was conceived to celebrate the diversity of the United Arab Emirates as a Nation that is home to over 192 nationalities. Al Ain Water, the nation's No.1 Water brand launched a series of special edition labelled bottles to commemorate this fact. We commissioned a local illustrator and his team to create 7 key visual graphics, each representing a different region from around the world, for eg. The African visual was create using cultural iconography from all the African nations. We created a graphic visual for Africa, Asia, Europe, Middle East, Australia, North America and South America.
These graphics were then retouched onto the faces of models from different ethnic backgrounds and the campaign was launched across the UAE across packaging, in-store POSM, Social Media and Print.
