Campaign Project
Pro Gender Equality
For this second year project, I was required to create a Motion Graphics sequence for a campaign titled pro-gender equality. The brief required the use of image making and typographic skills in order to communicate our campaign effectively. The main challenge here was that we had to source all our own imagery and communicate using only this imagery and typography. I chose to use the word "same" as a simple way of communicating the similarities between genders.
I decided to keep my choice of typeface simple, using Helvetica, and used colour to distinguish between male and female words. For imagery, I started by looking at the genetic make up of men and women using X and Y chromosomes and overlaying them over images of male and female faces. I also used a morphing software, Norrkross morphX pro, to merge the faces of a man and woman together. Having had no access to real chromosomes I had to make my own. I scanned jelly snakes and then using Adobe Photoshop, heavily edited them to appear like chromosomes. Their texture brought a lot to my Visual Language and together with the merged faces I had worked on, they made it into my final Motion Sequence.
Norrkross morphX pro allowed me to create a GIF of two merged faces
Words and typeface used were kept simple
Scans of "chromosomes"
image making
image making
image making
image making, merging two visual languages together
still of the "glitch" used throughout the sequence
