Fleur de Terre
Fleur de Terre is a french truffle brand. A family of high quality products. The natural origin and the artisan manufacturing, are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality.
The color palette considers very neutral tones harmonizing with the simplicity of the product's presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle's design process was achieving consistency between the brand values and materials employed.