Dedica was tasked with developing customer-specific shopper marketing merchandising for the new Diet Coke “It’s Mine” campaign. This included custom cup designs and point of sale merchandising elements for use by Coca-Cola Foodservice partners such as Hardee’s, HMS Host and Celebrity Cruises.

These customer programs were in-market during the larger, Diet Coke It’s Mine campaign that featured special custom designs on all Diet Coke packaging.