The first words that come to mind when somebody says "email design" probably don't include glamorous. Or modern, clean, or dare I say iterative? Email doesn't have to be boring, technology is more or less moving towards adopting more standards that are common on the web (i.e. styles in the head, media queries, etc). So many layouts and creative designs are becoming possible with email that makes it easier for us as designers and marketers to maintain a specific brand identity through email in relation to our other digital presences.

This project is a series of email layouts featuring different stages of the onboarding procedure for Hype Creative Studios.

Many music publishing platforms (and many projects having to do with musicians in general) exhibit poor design, usability, and in general a lack of thought towards branding and brand message. Hype Creative Studios is a modern music publishing and distribution network that aims to distribute music products (transcriptions, sheet music, recordings, etc) digitally to educators, students, and musicians. Cutting out the middle man of the music store and the poorly optimized website (I'm looking at you Hal Leonard). 

Since the whole goal of Hype Creative Studios is to cut the clutter out of music publishing and distribution, the brand guidelines and identity reflect this with the layout and design of the website, and with email designs that create brand cohesion throughout digital distribution.

Visit Hype Creative Studios and get a free sample of the first publication set to hit the platform, A Contextual Analysis of Clifford Brown on Study In Brown.

I'm looking forward to getting this off of the ground!