ThinkCube Branding
Since the fall of 2011, the city of Kansas City has made strides to become the world’s most connected smart city. The installation of cutting edge technologies such as interactive kiosks, free public wifi, smart streetlights and sensors and the Kansas City Streetcar is part of Kansas City’s plan to grow the local economy to its fullest potential.
For my final capstone project, my campaigns class was asked by Kansas City Mayor's office to come up with a branding & outreach campaign to launch Kansas City's new Innovation Center.
After the client was pitched six different campaigns, our team's campaign was selected and will be implemented for the launch of the Kansas City Innovation Center in 2018.
The idea of ThinkCube is to offer a collaborative space for entrepreneurs to visit and transform a brainchild into a living and breathing entity.
Specifically, the purpose of ThinkCube is to offer these entrepreneurs the resources to start a social entrepreneurship.
ThinkCube brand anthem video brings all entrepreneurs and residents in Kansas City together for the launch of the new Innovation Center.
