WATCH OUT FOR THE BEAST OF THE GREEN HELL!
Have you seen it? Neither did our colorful friend here. But what kind of beast are we talking about, anyway? And - also important - what kind of green hell?
The Green Hell – synonym for the Nürburgring.
You really don’t have to be into motorsport to know this special name. It’s known everywhere. But honestly… a famous circuit as leading role in a sportscar campaign? Not very special at all.
So, what about: the Green Hell as synonym for … the green hell? What about transferring the Nürburgring into a real jungle? What about transforming a F 1 pilot into a movie star? Crazy? For sure. Let’s do it.
Icing on the cake: Thailand vacation with Formula One Champion Lewis Hamilton! Well, that was the idea. Nice place, nice food, nice drinks, for sure.
But also 37 degrees Celsius, high humidity, millions of mosquitos and unpredictable weather changes. And these were only some of the challenges we met.
But so what? The result surpassed the effort by far. Devilish. Starting with some cleverly placed teasers, various events and much more we finally launched an absolutely successful campaign including web specials, print ads, brochures and posters with some amazing CGI pictures.