Virgin Radio International is the world’s largest radio station group, made up of fourteen radio stations scattered across the globe. Capturing their move from just ‘broadcasting out’ to listeners, to ‘inviting conversations in’, their brand’s promise is: “Always Listening Out for You”. How do we visualize an ever-evolving radio station that tailors their broadcasting content based on the input of their listeners?
Cymatics is the input of certain sound frequencies to a specially designed plate/diaphragm which contains either salt or water, causes vibrations which results in various unique patterns. Specific frequencies creates specific patterns - each one totally unique.