The Associations Swico and Sens organize voluntary national recycling systems for electric and electronic device. They pursue similar strategies and encounter similar challenges. With the mutual eWaste-Forum in Zurich, they address a topic relevant to all of us – Sense and Nonsense of Voluntary Recycling Systems. SUAN designed the forum’s visual appearance. Logo and key visual consist of the „e“ for electric and take on the notion of recycling with counter-directional arrows. Imagery, invitations, posters and website present themselves in a new light.